Description
Fundamentals of Marketing: The Dimension of Marketing. The Market and its Environment. Consumer Behaviour. Research and Information Systems in Marketing. Principles in Marketing Management: Marketing Strategy. The Marketing-Mix: Products, Services and Brand Management. Price Strategies. Communication Management. Strategic Sales Management. Channel management and Distribution. The Marketing Plan. The Principles of Relationship Marketing: Relationship Marketing and Customer Service Management. Emerging Marketing Techniques: Marketing and new Technologies. New Trends in Marketing.
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